Vinyl, film, rompers, and the pompadour, everything old is new again. As a society, we lose interest in anything that we deem old, but certain trends and technologies just keep coming back, not for a lack of imagination from our designers and engineers, but because they just work. I see the same thing happening in...
Knowing yourself through storytelling
We are all storytellers, it’s part of who we are as humans. We burst into this world without a clue of what’s going on, so we start piecing together information that we later turn into stories that we tell ourselves. That’s how we make sense of this madness. As we grow up we start to...
The Value of Personal Projects
When you are hired to tell a story either to sell a product or to motivate potential investors to get behind a project that your client has worked so hard on, you are expected to deliver results. Visual storytelling has been proven to dramatically increase client engagement and conversion rates, and it’s considered by most...
Storytelling cured my G.A.S.
Gear acquisition syndrome (G.A.S.) is real, and unlike its gastrointestinal homonym, can be very costly to those who suffer from it. I remember how it all started, there I was wasting hours upon hours going through spec charts on some gear review site looking for the “best” camera for video and photography, the sharpest lens,...
Making the Subject Look Cold
One of the challenges of food photography or any visual medium really, is to convey sensory experiences when your viewers can only interact with your image using their eyes. How do you let them know that a beautifully pour espresso is hot and fresh? Or that a steak is tender and juicy? What about a...
In the bedroom: a behind the scenes
I was looking for blog post ideas when I found this behind the scenes images from a recent shoot. That day we had a small crew and it was all hands on deck, to say it was hectic would be an understatement. My initial idea for this post was to write a technical description of...