Commercial ads are all about connecting with the people, telling a story in a brief moment and hooking the viewer into staying engaged until the end. After almost 100 years of television we have seen it all, from over-the-top to touching and out-of-the-box creative ideas. Nowadays we focus more on connecting with people at a simple level in some ways, looking for a different emotional response, or making it so funny and out there that it becomes very popular or even viral. We take pride in doing thorough casting, proper rehearsals, and getting all technical aspects to really communicate the look, feel and goal of the ad.